General Materials
The shelf labels, incentive cards, and coupons will be used throughout the phases of the Baltimore Healthy Stores program.
Phase 0: Recruitment and Teasers
Phase 0 introduces the Baltimore Healthy Stores program to shoppers and recruits store owners and managers to participate. Participating stores are given training and materials to assist them in bringing the BHS program to their stores.
Phase 1: Healthy Eating for Your Kids
Phase 1 helps parents buy healthier foods for their kids and themselves, starting with breakfast. Lower fat, lower sugar, higher fiber breakfast options are highlighted in this phase.
Cooking Demo
- Low Fat Milk Taste Test
Resources for Corner Stores
- Gift card to help stores purchase promoted items such as low fat milk and cereal.
Phase 2: Cooking at Home
Phase 2 focuses on helping shoppers prepare healthier food in their homes. The materials promote ways to reduce fat and increase fiber in the diet in ways that are easy and inexpensive.
Cooking Demos/Taste Tests
- Pancakes Demo with Cooking Spray
Recipe Cards
- Quick and Easy Tuna Cakes
- Use Cooking Spray
Resources for Corner Stores
- Gift cards to help stores buy cooking spray.
Phase 3: Healthy Snacks
Snacks can be a major source of calories and unhealthy fats. Phase 3 helps people choose healthier snacks.
Resources for Corner Stores
- Gift cards to help stores buy healthy snacks.
- Fruit Baskets
Phase 4: Carry-out Foods
Americans are buying more prepared foods. Phase 4 teaches tips for healthy eating when cooking is not on the menu.
Cooking Demos/Taste Tests
- Pre-packaged Healthy Meals
Giveaways
- Free bottle of water or piece of fruit with healthy carry-out item
- Coupon for healthy carry-out menu
Resources for Corner Stores
- Pictures of different breads offered (white, wheat, etc.) so customers visually see their options
- Teaching employees how to ask about mayo - "Would you like a little, a lot, or none"?
- Meal Deals Menu - Healthy options come with water or fruit
- Gift card to encourage healthy food purchases
Phase 5: Low Calorie Drinks
Sugary drinks can be a major source of empty daily calories. Phase 5 helps educate shoppers about quenching thirst without putting on pounds.
Posters
- Sugar Content of Popular Drinks
- Get Water with Your Carryout Food
- Drink 100% Juice
Cooking Demos/Taste Tests
- Low calorie drink taste test
Resources for Corner Stores
- Gift card to purchase healthy beverages
Phases and Selected Materials